Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book.

The American Book Award winner, now completely adapted for a young adult audience! From award-winning author Jeff Chang, Can't Stop Won't Stop is the story of hip-hop, a generation-defining movement and the music that transformed American politics and culture forever. Hip hop is one of the most dominant and influential cultures in America, giving new voice to the younger generation. It defines a generation's worldview. Exploring hip hop's beginnings up to the present day, Jeff Chang and Dave "Davey D" Cook provide a provocative look into the new world that the hip hop generation has created. Based on original interviews with DJs, b-boys, rappers, activists, and gang members, with unforgettable portraits of many of hip hop's forebears, founders, mavericks, and present day icons, this book chronicles the epic events, ideas and the music that marked the hip hop generation's rise.

Finalist for the 2014 Canadian Science Writers' Association's Science in Society General Book Award There are astronauts, and there are spacewalkers. Astronauts leave earth's atmosphere in a spaceship. Spacewalkers don pressure suits and step outside into the universe. Spacewalking is a physically exhausting, mentally rigorous endeavor. It’s so difficult, only three Canadians have ever succeeded: Chris Hadfield, Steve MacLean and Dave Williams. Chris Hadfield and Dave Williams are record breakers; Hadfield completed thefirst Canadian spacewalk and installed the Canadarm 2 on the International Space Station, while Williams holds the record forthe longest spacewalk by a Canadian. And Steve MacLean, Senior Research Affiliate at the Perimeter Institute for Theoretical Physics and former head of the Canadian Space Agency, was one of Canada’s original six astronauts. But what is it really like to step into that abyss; to leap out into space with only the thin fabric of your suit between you and the universe? In Canadian Spacewalkers, author Bob McDonald compiles each of the spacewalkers' perspectives and presents an extensive interview transcription -- a one-on-one with spacewalkers who tell tales of training underwater in the world's largest swimming pool, recount how they learned to use power tools in zero gravity while wearing bulky gloves and describe the moment when they opened the hatch and stepped outside. McDonald, science journalist and simulator-spacewalker, also shares his own experiences with astronaut training: the almost- reality of simulators, the sensory deprivation of the spacesuit, and even a zero-g airplane ride where he experiences the wonder and giddiness of floating weightless. Highly illustrated with stunning NASA photos, Canadian Spacewalkers will inspire, astound and surprise. This is the gripping first-hand story of unique adventurers -- in their own words -- who have gone where very few humans have had the privilege to go.

In this young adult adaptation of the Oprah Book Club selection and New York Times bestselling nonfiction work, Pulitzer Prize–winning author Isabel Wilkerson explores the unspoken hierarchies that divide us across lines of race and class. Revealing and timely, this work will speak to young people who are engaged more than ever with the world around them, or to anyone who believes in a more just existence for all. Readers will be fascinated by this young adult adaptation of the New York Times bestselling nonfiction work as they follow masterful narratives about real people that reveal an insidious phenomenon in the United States: a hidden caste system. Caste is not only about race or class; it is about power—which groups have it and which do not. Isabel Wilkerson explores historical social hierarchies, including those in India and Nazi Germany, and explains how perpetuating these rankings dehumanizes vast sections of society. Once we learn the reasons behind caste and see the often heartbreaking effects, Wilkerson says, we can bridge the divides and make way for an inclusive future where we are all equal.

Canadians have long associated Prohibition with the colourful history of the Jazz Age in the United States. But even before the American ban that was in place from 1920 to 1933, Canada initiated its own Prohibition during World War I. The so-called Cold Water Army was led by zealots and prudes preaching hellfire and damnation, but also by committed social reformers who recognized the ill effect excessive drinking was having on family and social life in Canada. In March 1918, the federal government banned the manufacture and importation of liquor, making it illegal to have a drink anywhere in the country. For the next twenty-one months, Canada was as dry as any law could make it, which admittedly was not very dry. Closing Time: Prohibition, Rum-Runners, and Border Wars tells the story of this fascinating attempt by both provincial and federal governments to control the social habits of Canadians. It began as a popular crusade that was supposed to cleanse society of a widespread evil, but instead became an opportunity for larceny, profit and violence on a grand scale. This was the age of liquor smugglers and rum-runners: gangsters like Hamilton’s Rocco Perri, boot- leggers like Alberta’s Emilio Picariello and border runners like the young Bronfman brothers. Employing a variety of anecdotes and illustrations, Closing Time conjures the legal and historical context of Prohibition, presenting well-rendered figures and impressive research. Comparing the past with our present-day prohibition of certain recreational drugs, Francis explores the limits of laws that forbid these indulgences -- a topic that is equally as relevant today as in the past.

The world is desperate for cobalt. It drives the proliferation of digital and clean technologies. But this "demon metal" has a horrific present and a troubled history. The modern search for cobalt has brought investors back to a small town in Northern Canada, a place called Cobalt. Like the demon metal, this town has a dark and turbulent history. The tale of the early-twentieth-century mining rush at Cobalt has been told as a settler's adventure, but Indigenous people had already been trading in metals from the region for two thousand years. And the events that happened here -- the theft of Indigenous lands, the exploitation of a multicultural workforce, and the destruction of the natural environment -- established a template for resource extraction that has been exported around the world. Charlie Angus reframes the complex and intersectional history of Cobalt within a broader international frame -- from the conquistadores to the Western gold rush to the struggles in the Democratic Republic of Congo today. He demonstrates how Cobalt set Canada on its path to become the world's dominant mining superpower.

The story of President Richard Nixon and those who fought against him comes to life in this insightful and accessible nonfiction middle grade book from the author of Fly Girls and Fighting for the Forest. The Watergate scandal created one of the greatest constitutional crises in American history. When the House Judiciary Committee approved three articles of impeachment against President Richard Nixon and the Supreme Court ruled that he had to turn over to Congress the tapes that proved the claims against him, he realized his support in the Senate had collapsed. He resigned rather than face almost certain conviction on abuse of power and obstruction of justice. We know the villain’s story well, but what about the heroes? When the country’s own leader turned his back on the Constitution, who was there to defend it? Conspiracy is about the reporters, prosecutors, judges, justices, members of Congress, and members of the public who supported and defended the Constitution when it needed it most.